Jeremy Gutsche delivered the marketing keynote at Exploiting Chaos in Pakistan on April 7, 2011.
Jeremy led a seven-hour Creativity Development Workshop to equip participants with the necessary skills to build effective and creative strategies within their teams. Sharing business cases from his book, ‘Exploiting Chaos: Ways to Spark Innovation During Times of Change.’ Jeremy demonstrated how creative companies in Pakistan could generate revolutionary ideas to create a distinguished brand and reputation. Throughout his Creativity Development Workshop, Jeremy regularly referenced these case studies to thoroughly convey his message. By sharing stories of how companies triumphed during past periods of recession, Jeremy motivated the audience to adopt a fresh perspective on today’s economic challenges. Jeremy would like to thank Aneek Saleh Mohammad for organizing this event and inviting Jeremy to the event to lead his Creativity Development Workshop.