Jeremy Gutsche delivered the marketing keynote at DScoop Americas' Conference 2018 in Dallas on March 26, 2018.
Research expert and head Trend Hunter Jeremy Gutsche delivers this 2018 Marketing Innovation Keynote to bring creative insight to a multifaceted industry. Integrating some of the case studies featured in the his New York Times bestselling second book, ‘Better and Faster: The Proven Path to Unstoppable Ideas,’ the keynote tackles the complex task of connecting with consumers and innovating in times of chaos.
The main takeaway of the keynote is that attendees learn how to seize new business opportunities that will enable them to stay ahead of the pack in their industry. Jeremy explains how repetition can be detrimental, and how adaptation and disruptive efforts can be instrumental in a company’s success. As part of this keynote, Jeremy guides attendees through hypothetical scenarios to rapid-prototype the growth of a business, thereby giving attendees a well-rounded strategy for success.