Innovation expert and CEO of Trend Hunter Jeremy Gutsche delivered a mind-boggling 2018 Marketing Innovation Keynote at the VersaCold Leadership Conference that brought unparallel insight into the category and a multifaceted look at the industry. Drawing on his New York Times bestselling book, ‘Better and Faster: The Proven Path to Unstoppable Ideas,’ Gutsche's keynote does a deep dive into patterns that disrupt and initiate change within the industry.
Attendees are left with an understanding of how to tackle new business opportunities, understand what makes modern consumers tick and how to actively forsee and adapt to disruptions in their industry. Through referencing real-time data, actionable insights and running hypothetical scenarios, Jeremy is able to prototype the growth of the business and inspire well-rounded strategies for future success.
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