Research expert Jeremy Gutsche delivers this 2016 marketing innovation keynote to bring creative insight to a multifarious industry. Integrating some of the case studies that were featured in the speaker’s New York Times bestselling book, ‘Better and Faster: The Proven Path to Unstoppable Ideas,’ the presentation opens up an engaging perspective of the complex task of connecting with consumers.
Examples such as Red Bull’s powerful emergence demonstrate that thorough research can set a brand free, exercising the unexpected with skyrocketing success. On the other side of the spectrum, companies need to be wary that the strategies for past success can inhibit necessary evolution and innovation.
As the CEO of TrendHuter.com––the world’s #1 trend platform––Jeremy Gutsche brings an especially broad and well-informed scope of experience and knowledge to this marketing innovation event.
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