The focus for his Media Marketing Keynote was on innovation within the industry, including the various ways to create a cutting-edge culture within the workplace to help foster more forward-thinking ideas. His Media Marketing Keynote covered other topics such as effective ways to package and portray a story to make an idea become viral. Gutsche's Media Marketing Keynote motivated members within the audience to resist complacency within their industry. He provided insightful anecdotes and cutting-edge strategies to enhance the creativity within the company.
