The 2015 media innovation keynote goes hand in hand with a brand reinvention workshop, stimulating the strategic evolution of services for an ever-changing consumer base. Delivered by Jeremy Gutsche, an internationally sought-after speaker, the seminar motivates people to think broadly about their roles and their company’s offerings, with the help of penetrating questions and alternative cognitive processes.
Gutsche explains the types of neurological traps that can inhibit innovative ideation and provides brilliant solutions to thinking in a revolutionary manner. Encouraging a brainstorming process that breaks down the barriers of routine practices of the company, the speaker facilitates a fresh look at the relationships between products and customers, and what opportunities should be expected and exploited in the near and longer-term future.
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