Jeremy Gutsche is known to push companies beyond their comfort zone to help inspire new ways of thinking, and his Media Innovation Keynote uses these same tactics to motivate employees. By using anecdotes and examples from his past experience as a Director at Capital One, Jeremy explains to his audience how the innovation process works and how companies can benefit. One example he uses is how culture eats strategy for breakfast. Leaders can come up with as many great ideas as they please, but if they don't adapt to the changing culture these ideas will fall flat. During Jeremy's Media Innovation Keynote he challenges audience members to think about various environment changes in the past, such as the Great Depression. It was during these times that some of the most successful companies were founded, as they adapted to the difficult times and tapped into the needs of the public.
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