During his Marketing Innovation Keynote, Jeremy Gutsche discussed how to create a culture of innovation within a business, and why companies can benefit from incorporating this mindset into all facets of the business. He explained that fostering this mentality encourages people to break the bounds of traditional thinking, and develop alternative ideas. By doing so, this leads companies to stay ahead of the competition, and not get trapped in conventional ways of thinking. Jeremy Gutsche is an award-winning author who began the largest trend-spotting website in 2006. Today, he delivers keynotes to a wide range of companies and associations, discussing how to spot the next big thing, and illuminating how companies can use this approach for business development. His Marketing Innovation Keynote explained the importance of recognizing these changes within society and incorporating these developments into business strategies.
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