This was one of three campaign events during which Jeremy served as the Brand Spokesperson for the launch of American Express in Canada. As the Brand Spokesperson, Jeremy represented the brand in a positive manner that would aid in generating favorable media attention for the brand's Canadian launch. As the Brand Spokesperson, Jeremy was featured in the media over 70 times throughout the campaign. Jeremy is routinely sought out by large companies and organizations to represent a brand, product or to serve as the Brand Spokesperson or Media Spokesperson. Given Jeremy's strong presence in the online and social media community, he was an exceedingly fitting choice to serve as the Brand Spokesperson during the American Express brand launch in Canada.
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