Over the course of this 2016 business innovation keynote, the crowd members learn how to encourage cutting-edge thinking across all levels of their industry. Inspired by lessons from his New York Times bestselling book, ‘Better and Faster: The Proven Path to Unstoppable Ideas,’ the speaker shares a unique approach cultivating competitive strategies that evolve with consumers, and even ahead of them.
In an industry with such history, it may be tempting for people to get caught by neurological traps such as protectiveness, repetition, and complacency, which might seem like safe and sensible behaviors. It might then surprise the listener to note Gutsche’s suggestion of a disruptive approach to business that helps companies keep a successful pace to change with the times.
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