Jeremy Gutsche -- CEO of Trend Hunter and New York Times bestselling author, delivers his 2018 Business Innovation Keynote at the Elevate 2018: Innovation in Action event. The talk is designed to encourage industry leaders to prototype their future with custom research and impactful insights. The next big, cutting-edge idea is within reach and this keynote strategically outlines actionable pathways that can lead to its fulfillment. Packed with real-world case studies and a custom-designed framework for taking action, Jeremy's business keynote provides innovators with the tools necessary to respond to and predict fast-evolving consumer needs.
With reference to the 18 mega-trends that shape consumer's purchasing attitudes, Gutsche reveals the Six Patterns of Opportunity that allow businesses to adjust to the climate. Drawing on his New York Times bestselling book, 'Better and Faster: the Proven Path to Unstoppable Ideas,' the highly applicable content will help innovation thinkers avoid common traps in the ideation process. This will ultimately lead to disruptive innovation.
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