During Jeremy Gutsche's hospitality keynote speech, he dives into various ways the tourism industry can innovate and enhance certain tactics. As the CEO of TrendHunter.com, Gutsche is exposed to the process of finding the next big thing on a daily basis. Many companies are already using the research provided by Trend Hunter to understand the various patterns within their industries, as well as outside their respective sectors. Companies such as Nestle, Domino's and Kellogg's use Trend Hunter to understand these shifts in consumer behavior, and are then able to innovate with this knowledge. Gutsche's hospitality keynote speech explains how companies such as Hilton can learn how to innovate in both strategy and leadership by recognizing patterns in everyday business and leveraging these trends.
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