Jeremy Gutsche delivered the food keynote at General Mills Conference in Minneapolis on January 13, 2010.
His Consumer Products Keynote emphasized how in all industries, innovation starts by observing the customer. By carefully explaining his insightful concept of customer obsession, Jeremy outlined the true value of understanding the preferences of customers. His Consumer Products Keynote described how creating a cultural connection with customers can leave a powerful and lasting impression in the minds of customers. Jeremy referred to numerous insightful case studies from his book that demonstrated how businesses can triumph even in periods of economic downturn. By incorporating different visual components in his speech, such as YouTube videos and colorful PowerPoint slides, Jeremy offered an enlightening and enjoyable experience.