Innovation expert and CEO of TrendHunter.com, Jeremy Gutsche will be speaking at McCormick's 2019 Annual Consumer Day. This exciting keynote will help reinvigorate sales strategies and refocus the underlying needs and wants of consumers. With valuable insights on how to embrace the challenges of change and use that as an advantage to be competitive and creative, attendees will gain new found knowledge on how to succeed in an ever changing industry.
Using inspiration from his New York Times bestselling book, ‘Better and Faster: The Proven Path to Unstoppable Ideas,’ Gutsche will share valuable lessons from adjacent industries to provide more relatable solutions that can be implemented within the company's business model. With the introduction of Trend Hunter's 6 Patterns of Opportunity and 18 Megatrend Framework, individuals will better understand consumer purchasing patterns, which will help translate to an increase in consumption and loyalty.
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