Jeremy Gutsche delivered the food keynote at Mars in Athens on February 22, 2011.
Jeremy spent a full day with the GMs at Mars, delivering his Consumer Product Keynote followed by a workshop. During the presentation of his Consumer Product Keynote, Jeremy introduced conference attendees to his ideas on innovation and one-of-a-kind perspectives on cultivating a strong customer-focused culture. He provided guests with an animated visual presentation, using videos and examples drawn from his extensive experience at TrendHunter.com, and from his time at Capital One. Jeremy honed in on the importance of failure, and how this is needed to gain perspective on business and further innovation. Taking risks are crucial to development, as this allows companies to stay ahead of the competition, and present never-before-seen ideas. Jeremy discussed these concepts during his presentation.