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Jeremy Gutsche delivered the food keynote at Pespsico Canada Marketing Conference in Montreal on January 27, 2010.
Jeremy's Consumer Goods Keynote touched on some of the paramount ideas featured in his book, 'Exploiting Chaos.' Jeremy explored the idea of today's unsteady economic climate as being potentially beneficial for the consumer goods industry. He described crisis as something that forces teams to relearn what the customer wants and to take more risks. He shared his personal success story as the CEO and founder of TrendHunter.com and attributed taking risks as one of the reasons he triumphed. By thoughtfully discussing customer obsession and crisis, Jeremy equipped the audience with a fresh perspective, insight and the motivation to always be open-minded. His Consumer Goods Keynote identified customer observation as the first step towards understanding consumer preferences.