Entrepreneurial and business expert Jeremy Gutsche presents his management innovation keynote to give Spark 2017 attendees a fresh perspective on business innovation. During his keynote, Jeremy emphasizes how business practices and procedures need to change as the market and consumers do, and how settling into repetitive and protective approaches can be detrimental to long-term success.This includes engaging stories of businesses that have respectively risen or fallen, by either exploiting opportunity or succumbing to common traps.
Using tangible examples and real-world case studies from his New York Times bestselling book, ‘Better and Faster: The Proven Path to Unstoppable Ideas,’ Jeremy describes the key instincts that can help brands prepare for the future. Additionally, Jeremy also outlines Trend Hunter's brand new 18 Megatrend Framework and the 6 Patterns of Opportunity that help brands keep up with customers and stay ahead of the competition.
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