Entrepreneurial and business expert Jeremy Gutsche presents his 2015 management innovation keynote to bring a fresh perspective to sales strategies and administration. The speaker emphasizes how practices and procedures should change as the market and consumers do, and that settling into repetitive and protective approaches can be detrimental to a company.
Inspired by his New York Times bestselling book, ‘Better and Faster: The Proven Path to Unstoppable Ideas,’ Gutsche describes three instincts that should be fostered over conservative habits. Namely, mindsets of curiosity, insatiability and the willingness to destroy what’s worked in the past are crucial to keeping up with customers and staying ahead of the competition. This engaging and inspiring management innovation keynote includes stories of businesses that have risen or fallen, respectively by either exploiting opportunities or succumbing to common traps.
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