At the 2016 finance innovation keynote, business and research expert Jeremy Gutsche speaks about more than money––he dives into the topics of marketing and management for a well-rounded presentation with plenty of applications across the industry. With lessons derived from his New York Times bestselling book, ‘Better and Faster: The Proven Path to Unstoppable Ideas,’ Gutsche’s keynote informs of the ways to streamline planning for the fastest and most effective results.
During the presentation, Jeremy Gutsche explains why habits such as protectiveness, repetition, and complacency in business certainly lead to the overlooking of possibilities that are full of great potential. To counter these instincts are proactive alternatives that promote success, namely: curiosity, insatiability and the willingness to destroy. Furthermore, six key patterns of opportunity are discussed alongside contemporary examples of companies using them to their advantage.
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