Jeremy Gutsche delivered the consumer products keynote at Society of Consumer Affairs Professionals Meeting in Tucson on October 12, 2009.
As the Consumer Keynote Speaker, Jeremy spent the majority of his speech illustrating the importance of customer obsession within any industry that sells a specific product or service. Jeremy carefully explained how a stronger knowledge of consumer preferences, specifically the ways in which consumers interact with products, can momentously benefit a company or organization. One of Jeremy’s prescriptions for better understanding consumers is to solicit a cultural connection. In doing so, companies will benefit from creating a lasting impression in the minds of consumers. As the Consumer Keynote Speaker, Jeremy ensured an enjoyable and exciting experience for the audience by sharing personal anecdotes and by incorporating interactive components into his speech, including audience participation and popular YouTube clips.