Jeremy Gutsche's Auto Business Keynote explained how to thrive during times of economic crisis. In his speech, Jeremy demonstrated how during times of economic downfall businesses can find opportunities, and actually benefit from these unstable conditions. By staying in touch with customers, a business is able to come up with new ideas to appeal to this altered mindset. Jeremy Gutsche studied innovation from Stanford University and is also equipped with a CFA and MBA from Queens. His Auto Business Keynote taught how to innovate within a company by developing non-traditional thinking, and through honing a long-lasting relationship with consumers. He also used a variety of multimedia including slideshows and YouTube during his presentation to explain these points to attendees.