Jeremy Gutsche delivered the autos keynote at AAA Sales Congress in San Francisco on January 7, 2012.
During the Motor Club Innovation Keynote, Jeremy dives into captivating examples of how to reinvent within the auto industry, and how the California State Automobile Association can expand their reach. He explains how to develop a long-lasting, cultural connection with consumers, as hitting an emotional chord when marketing a company or idea is no longer enough. In his Motor Club Innovation Keynote, Jeremy discusses how understanding the cultural surroundings of a customer is crucial for business development. According to Jeremy, "culture eats strategy for breakfast," and without studying and understanding this terrain, companies can never make a lasting impression with consumers.