This was one of two times Jeremy has been invited to lead a Retail Innovation Meeting or present his keynote to the members of Border's Books. During the meeting, Jeremy explained his methods for innovation, much of which he developed through founding TrendHunter.com. The online site is a consumer research platform, testing trends from around the world for their relevance and consumer interest. Jeremy used examples from Trend Hunter during his Retail Innovation Meeting to discover new ventures for Border's Books, and how the company can expand on their already growing business. Jeremy is the Chief Trend Hunter at TrendHunter.com and has been described as the "go-to guy for what's next" by the Globe and Mail, and as "a new breed of trend spotter" by The Guardian.
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