Jeremy Gutsche's keynote on innovation explores a number of different avenues that businesses can take to stay relevant. Gutsche stresses the importance of really understanding the consumer, and using this connection as a base for all new ideas and inspiration. Without forming this bond, the innovation process loses direction, and people tend to rely on gut instinct for forming new ideas.
Other topics that Gutsche explores during his keynote are creating a cultural connection with consumers and the importance of failure. Many businesses tend to become comfortable with success, and avoid searching for other hills of opportunity. However, this stance is dangerous for achieving longevity in the business world, and can lead companies to become stagnant. Gutsche urges companies to take risks, and not be afraid of failure in this keynote on innovation.
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