Finding better ideas faster is something that all businesses need to stay ahead of the competition, and Jeremy Gutsche's innovation keynote explores how to do this. He is the founder of TrendHunter.com, a website devoted to staying on the cutting edge of cool and finding new trends on a daily basis. Gutsche discusses how these ideas can be used to inspire new products, campaigns and more.
Gutsche also touches on the inspiration that can come from times of economic downfall. He uses the examples of Fortune Magazine and GM to name a couple, all of which were founded during times of recession. These businesses realized that people still had needs and wants even in difficult times, and it was a matter of meeting these demands.
Gutsche touches on these topics and more in his innovation keynote.
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