Jeremy's Finance Innovation Keynote discusses how to develop a cultural connection with a customer. He explains how companies must go beyond emotional appeal, and understand the consumer mindset. To do this, it is crucial to research the lifestyle, mentality and general day-to-day activity with these individuals. Without this knowledge, companies will not make a lasting impression on customers with their products and campaigns. During his Finance Innovation Keynote, Jeremy draws from personal experience at the Monitor Group, as well as what the head of General Motors did when the Escalade became an icon in hip-hop culture. He stresses how companies must go out and talk to their customers, and comprehend the reasoning and philosophy behind their actions. Once this is done, products, ideas, and businesses will make a lasting impression.
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