Prior to this event, the Globe and Mail profiled Gutsche discussing TrendHunter.com and his upcoming appearance. Interviewer Janette Ewen described Gutsche as, â€œthe go-to guy when the marketplace needs a fresh dose of cool.â€ This was one of many times Gutsche has been cited by the media as a business guru when it comes to spotting innovation, and keeping ahead of current trends. During his Design Innovation Keynote, Gutsche discussed the secrets of unlocking cool, and how to spark change during times of chaos. Gutsche's Design Innovation Keynote addressed critical issues for thriving in an unstable economic climate. He explained how during times of economic instability, opportunities arise for businesses on a different level. Being aware of the changing marketplace is crucial in identifying these patterns.
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