Jeremy Gutsche delivered the travel keynote at Global Business Travel Association Canada Conference 2013 in Toronto on March 27, 2013.
Tourism is an industry where professionals must constantly be thinking of new ideas to attract travelers, and Jeremy Gutsche’s Travel Innovation Keynote dives into the various ways professionals can find inspiration for different products. For example, Gutsche encourages all of his clients to look towards other industries for new ideas, as this pushes the boundaries of innovation and forces people to examine products and campaigns outside their immediate industry. By understanding these outside developments, there is a greater chance that professionals can push the innovation process, as they have been exposed to more ideas.
During his Travel Innovation Keynote, Gutsche also understands the daunting task and risk of putting a new idea into action. Although this can be difficult, he sites failure as highly beneficial for future success.