ISPA 2009 International Annual Conference
Wellness Keynote Speaker
Jeremy Gutsche delivered the wellness keynote at ISPA 2009 International Annual Conference in Austin on October 7, 2009.
An important focus of the conference was improving customer service and enhancing the customer experience within the industry, making Jeremy an ideal candidate to present his Wellness Conference Speech. His speech explored his concept of customer-focused innovation and customer obsession. He explained the matchless power of products that succeed in invoking an emotional or cultural connection with customers. In Jeremy's Wellness Conference Speech, he pinpointed customer observation as the most effective means for establishing these connections and emphasized the need to speak with customers, as opposed to speaking to them, and to avoid making imprudent judgments on what consumers are looking for. In addition to the informative segments of Jeremy's Wellness Conference Speech, it also featured interactive parts, during which Jeremy spoke with the audience and shared personal anecdotes from his career.