Jeremy Gutsche's Technology Marketing Keynote uncovers how businesses can innovate within this sector. Gutsche is the founder of TrendHunter.com, an online magazine that is now the number one trend-spotting site in the world. People from all over the world can submit to Trend Hunter, resulting in ideas scoured from all ends of the planet. This crowdsourced research is used by companies to find the next big thing, and come up with better ideas, faster.
During Jeremy's Technology Marketing Keynote, he discusses how companies can take these ideas and use them as inspiration for upcoming products or campaigns. By using this focused strategy, businesses are able to further understand consumer patterns and desires. Gutsche also dives into his thoughts on creating a culture of innovation and constantly adapting to the changing marketplace.
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