Jeremy Gutsche's technology keynote explores how companies can innovate to stay relevant. Oftentimes businesses fall into the trap of complacency, and avoid taking risks due to the fear of failure. However, this stance can actually lead businesses to lose track of staying ahead of the competition. Gutsche dives into how to avoid becoming stuck in this rut and keep up with the changing times.
Another point Gutsche stresses is creating a cultural connection with consumers. One of Gutsche's main arguments is how "culture eats strategy for breakfast." Coming up with a slogan or product that does not form that cultural connection will not be as successful one that does. This point is demonstrated through various anecdotes of Gutsche's time at Capital One, as well as his days working in consulting.
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