In Jeremy Gutsche's technology keynote, he touches on how businesses can improve their innovation process. With so much information to process, people can become distracted when coming up with the next best thing. Jeremy helps leaders filter through this noise and focus on what matters.
At Trend Hunter (Jeremy's business that he founded in 2006), products and campaigns are filtered in a way to allow people to find better ideas, faster. The general process for how this is done is touched on during his technology keynote.
Another point Jeremy makes is the importance of culture in a business setting. Without fostering a work environment that allows people to offer their own ideas, innovation is often stilted. As such it is important for leaders to put in place certain tactics to ensure ideas and opinions are nurtured.
