Jeremy Gutsche's Technology Keynote explores the various ways in which businesses are adapting to emerging products within this field. He uses a variety of anecdotes to explain the importance of keeping up with these trends, instead of waiting for the competition to make a move first. One of the comparisons he uses is a frog stuck in a pot of boiling water. If the water slowly heats up around the frog, he will never move, but if he jumps in he will immediately climb back out if he can due to the sudden jolt. Companies that wait around for something to happen run the risk of dying off and won't realize this until it's too late. Gutsche's technology keynote urges companies to always be up on emerging trends to stay relevant.
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