Jeremy Gutsche's content during his Promotional Marketing Keynote provided the association with valuable insights and inspiration for current and future progress. Topics included how to package a viral story for maximum exposure, how to cultivate a working culture of innovation and finally, how to make a cultural connection with customers to make a lasting impression. His Promotional Marketing Keynote gave the Promotional Products Association of Canada a broad perspective on the changing economic times and the ways these periods of chaos are perfect for creating opportunity. Gutsche's Promotional Marketing Keynote gave attendees a wide range of teaching tools to enforce change within their team members and company as a whole, ensuring those who attended the conference would leave with a valuable set of promotional skills.