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Crayola Innovation Forum
Innovation Keynote Speaker

Jeremy Gutsche delivered the innovation keynote at Crayola Innovation Forum in Easton on April 15, 2013.

Crayola is known for its innovation tactics when it comes to children's coloring tools, and Jeremy Gutsche's product innovation keynote touches on how this successful company can push its strategy even further.

The main question that Jeremy asks audience members is simple, yet poignant: specifically, what are you trying to do? It seems like a basic question, but one that risks being overlooked. Once targets become clear, companies must then explore consumer demand and understand the cultural connection they wish to convey. For example, the slogan "Don't Mess with Texas" became a huge hit, mostly because the people of Texas identified with its patriotic attitude.

Gutsche expands on these points to help businesses stay relevant in a competitive market in his product innovation keynote.

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