Association Week once described Gutsche as an â€œintellectual can of Red Bull,â€ and his Music Keynote aimed to focus this energy towards providing the audience with tools to innovate within the music business. Throughout the presentation of his Music Keynote, Gutsche discussed topics including how to develop a stronger relationship with consumers and the various ways to utilize creativity in the world of music. During his Music Keynote, Jeremy explained the dangers of retreating to comfort zones; he motivated the audience to embrace open-mindedness when it comes to innovating. To complement the atmosphere of the Canadian International Music Festival, Jeremy's presentation included highly interactive components, engaging multimedia, such as YouTube videos and audience participation.
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