Sony is one of the leading retailers in electronics equipment, and during his Electronics Keynote, Jeremy Gutsche explains his insights concerning this expansive field. Gutsche is an expert on innovation, and his keynote discusses how large companies such as Sony can expand their business by thinking outside the box. Many companies tend to become caught up in traditional ways of thinking, which ultimately hinders progress in the long run. Gutsche explains the benefits of taking risks and highlights the importance of failure. Without these elements in any business plan, companies are likely to only experience half of the success of their potential outreach. Gutsche's Electronics Keynote dives into how Sony can further their progress and remain ahead of the competition.