This was the first time Jeremy was hired by BuildEx to speak at its annual event. Having been described as the "go-to guy for what's next" by The Globe and Mail, Jeremy has an uncanny ability for tracking the hottest patterns in a variety of industries. Jeremy's unconventional interpretation of failure offers audiences something to think about within their own respective industries. His Design Keynote discussed how setbacks enable a company or organization to probe its current methods, techniques, and goals. By doing so, a team can generate new strategies, plans, and results. In addition to the in-depth discussion of topics from his book during his Design Keynote, it also contained segments during which he shared personal anecdotes of his own success story and during which the audience participated.