Cheers Inc. hired Jeremy to give his speech at two different times during this event. As the Beverage Conference Speaker, Jeremy carefully explained his concept of infectious marketing and how it could be utilized within the food and beverage industry. He emphasized the importance of creating a product that consumers care about, because in doing so, it is more likely to become infectious and go viral. By outlining how developing strong relationships with customers will benefit a company, he provided the audience with a fresh outlook to take back to their teams. As the Beverage Conference Speaker, Jeremy brought content and insight that could be used to generate breakthrough ideas in the beverage industry.