This Advertising Innovation Meeting was the second booking of Gutsche by Federated Media in 2009. Throughout the Advertising Innovation Meeting, conference attendees witnessed Gutsche's energetic presentation, which has led media outlets such as Association Week to have described him as an â€œintellectual can of Red Bull.â€ During his Advertising Innovation Meeting, Gutsche provided the members of Federated Media with a set of tools to spark creative ideas and innovative ways of thinking within the company. Gutsche believes that working in a culture of innovation is the best way to ignite cutting-edge ideas, as this mentality helps to foster creativity. His Advertising Innovation Meeting motivated the audience to use these tools as means of weathering today's unsteady economic climate. Jeremy has been hired by many other big name media clients to share the insight and research from his award-winning book.
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