Creating a Cultural Connection: The Three Ways Marketing is Changing
President of Trend Hunter, Shelby Walsh, delivers her 2016 Social Media Week Presentation on 'Creating a Cultural Connection: The Three Ways Marketing is Changing.' Her engaging keynote reveals cutting-edge insight on topics such as mobile marketing, personalization and big data. Using highly relevant case studies on brands that utilize Tinder, Snapchat and Facebook, Walsh's presentation showcases the importance of mobile devices -- and why it is crucial for brands to tell their stories and connect with the tech-savvy consumer generations.
Gen Z: The Limitless Generation
Armida Ascano, VP of Research Strategy at Trend Hunter gives her 2016 Social Media Week Presentation on the topic ‘Gen Z: The Limitless Generation.’ The entire session explores the latest trends and consumer insights that reflect the relationship between Generation Z and social media. The session identifies the characteristics of this generation while exploring their behavior, mindset, and lifestyle. Making up more than a quarter of the population, Gen Z has a powerful influence over the evolution of social media. The audience will gain valuable insights into how young consumers are shaping our culture, business, and society.
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