Jeremy Gutsche delivered the innovation keynote at 2015 Automotive Manufacturing Summit in Detroit on March 11, 2015.
Jeremy Gutsche's 2015 auto innovation keynote dives into ways brands can spark and exploit breakthrough ideas. Touching on themes from his latest novel, 'BETTER and FASTER: The Proven Path to Unstoppable Ideas,' Gutsche provides teams with several foolproof methods they can use to unlock their full potential.
Gutsche combines his entrepreneurial expertise along with his experience as the CEO and Chief Trend Hunter of TrendHunter.com to create six key patterns of opportunity to spark the ideation process. These patterns will help teams overcome three neurological traps that block successful people from uncovering their next big idea and ensure that they are on the route to becoming better, faster. Gutsche illustrates these key patterns using captivating stories from top brands such as Victoria's Secret, Kodak and Block Buster.
The 2015 auto innovation keynote is an engaging presentation that will help teams come together to unleash their next explosive idea.