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Jeremy Gutsche delivered the innovation keynote at 2015 WPP Event in New York City on April 29, 2015.
New York Times bestselling author Jeremy Gutsche's 2015 advertising innovation keynote explores ways teams can improve their innovation using six key patterns of opportunity to spot breakthrough ideas. Gutsche draws upon the methodology and insights featured in his second novel, Better and Faster: The Proven Path to Unstoppable Ideas.
As we experience history's highest rate of change, entrepreneurs are struggling to move out of a hunter mentality to adapt to upcoming change. Gutsche shares case studies from top-tier brands such as Victoria's Secret, Blockbuster and Dave's Killer Bread that highlight ways brands can leverage patterns of opportunity, like Convergence and Acceleration, to uncover breakthrough concepts.
Thanks to Gutsche's 2015 innovation keynote, teams will be equipped with the tools they need to succeed.