Annual AIR MILES Marketing Conference
Brand Keynote Speaker
Jeremy Gutsche delivered the brand keynote at Annual AIR MILES Marketing Conference in Toronto on June 18, 2014.
Jeremy Gutsche's 2014 brand innovation keynote shows how brands -- no matter how old they are -- can reinvent themselves and stay competitive in today's chaotic markets. His speech goes through the ways a hugely successful brand can fall victim to its own complacency and resistance to change. Sharing case studies from his award-winning book 'Exploiting Chaos' as well as research from his upcoming book, Jeremy teaches companies to never get too comfortable with their success.
The fear of change and failure are two concepts holding so many companies back from reaching their full potential. Jeremy's 2014 brand innovation keynote outlines the benefits and potential opportunities that await those who adapt a fearless and hungry attitude in business.