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Keynote Example - Unlocking Cool
In his speaking engagements, Jeremy speaks about how to leverage viral trends and methodically approach innovation to generate ideas, stimulate creativity and ultimately unlock cool. With a background in management consulting and web 2.0, Jeremy brings a rare perspective on how to unleash innovation within a business context.
Ranked on SlideShare.net as one of the world's most
favorited presentations of all time! (Over 80,000 views)
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One of the world's most favorited presentations at SlideShare.net, Unlocking Cool is a beginning-to-end exploration of how to leverage viral trends and methodical innovation to generate breakthrough ideas. The presentation is visually engaging, packed with vivid examples, multimedia and audience participation. Jeremy begins with importance of culture and customer obsession. He then enthralls the audience with captivating micro-trends, providing a toolkit to filter ideas down to 'clusters of inspiration'. Finally, he teaches the audience how to articulate their messages for viral infection. Tech Point called the presentation, "The Perfect Kick-Off." Canada eConnect noted, "Jeremy was the highest rated speaker," and the Editor-in-Chief of Hospitality Design noted, “Jeremy was very well received for his humor, acuity and awareness. Spot on. Highly recommended.” [More]
(Based on the award-winning book, Exploiting Chaos) Micro-trends and viral innovations surround us. But if you layer on our customers, competitors and corporate strategies, it becomes difficult to focus. Inspiration has become distracting. So how do we make sense of all the noise? Whether you’re an entrepreneur, artist, bureaucrat or marketer, your goal probably involves creating something that ‘connects’ with other human beings. In the pursuit of something that ‘connects’, your creativity is probably hindered by organizational structure, uncertainty and unexploited opportunities. This keynote is not about traditional strategy. This keynote is about cutting edge frameworks and powerful ideas that will empower your organization to exploit chaos.
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In a world of increased competition, intensified customer demands and shifting employee demographics, a culture of innovation is more important than ever before. Jeremy's Culture of Innovation framework exposes the audience to ground-breaking ideas related to perspective, customer obsession, tolerance for failure and creativity. In these categories, he provides examples that prove you can't just check the box, you have to be revolutionary. The presentation provides a toolkit of ideas and examples of how leading innovators are changing the game to cultivate breakthrough organizations. [More]
You probably have many great ideas and important strategic initiatives, but how do you filter through all the noise to unlock true opportunity? In this keynote, Jeremy walks through cutting edge strategies for TREND HUNTING. Jeremy's expertise here stems from several years of management consulting, running Capital One's Canadian innovation team, and of course, TREND HUNTER PRO. At Trend Hunter PRO, Jeremy's team filters through the most viral innovations to identify meaningful patterns that really matter. These patterns are sold to leading marketers and innovators around the world. The content has been sourced by the Economist, Financial Times, Guardian, CBC, and dozens of leading newspapers. Clients include cutting edge companies like Microsoft, Yahoo and eBay. [More]
Eco, consolidation, web 2.0, Twitter and aging boomers - viral innovation and inspiration surrounds us, but inspiration has actually become distracting. When it comes to sparking business innovation, how do you make your teams more creative at solving problems that actually matter? How do you actually create customer-focused ideas that will connect with customers and breakthrough all the noise? This keynote is about cutting edge techniques that will help you to generate ideas, stimulate creativity and ultimately connect with your customer. [More]
With over 15 million monthly views and citations in more than 40,000 online publications, Jeremy Gutsche's Trend Hunter magazine thrives in the world of viral marketing. In this presentation, Jeremy uses viral videos, vivid examples and the cutting edge of online marketing to captivate his audience. Then he goes beyond the buzzwords of web 2.0, Facebook, and social marketing to reveal the core elements that make viral messages so infectious. These lessons have profound offline implications, from enhancing customer relationships to giving teams a sense of meaning and alignment. Most importantly, he leaves his audience with his #1 Rule, "Relentlessly obsess about your story." [More]
TREND HUNTER is the world's largest trend spotting and cool hunting community. It is an explosion of cool trends and ideas, fueled by a global network of trend spotters and cool hunters. By tracking the evolution of cool, Trend Hunters stimulate creativity and generate breakthrough ideas.
