Jeremy Gutsche delivered the tourism keynote at US Travel Association ESTO 2011 in Salt Lake City on August 29, 2011.
With close to 1,500 travel and tourism-related articles published on his online magazine, TrendHunter.com, Jeremy was the perfect choice to share his Tourism Trends Keynote at this event. Topics covered included customer obsession, how to package a story and how to thrive in today’s frail economy. Jeremy turned to his award-winning book for examples and case studies to illustrate how companies and organizations that embrace crisis as opposed to shying away from it, have achieved unprecedented levels of success. His Tourism Trends Keynote offered insight into not only the tourism industry, but also into cutting-edge marketing strategies. Jeremy ensured an educational and entertaining delivery of his Tourism Trends Keynote by interacting with the audience and by incorporating engaging multimedia animation, such as YouTube videos and a stimulating PowerPoint slideshow in his speech.