Jeremy Gutsche delivered the technology keynote at EchoStar Executive Strategy Session in Englewood on March 9, 2012.
In his Technology Keynote, Jeremy Gutsche discusses how businesses like the EchoStar Corporation can incite innovation within the company. Gutsche explains how current trends on the market provide inspiration for new ideas, and are a source of creativity when companies are looking to develop new products or campaigns. Jeremy also dives into the importance of forging a cultural connection with consumers. Developing a product without an understanding of one’s target demographic will result in consumers never fully embracing a brand. However, companies that go beyond creating an emotional connection and actually understand there target’s cultural background will be much more successful. During Jeremy’s Technology Keynote, he explains how EchoStar can use these strategies to improve business in the future.