Connecting Point Marketing Event
Technology Keynote

Jeremy Gutsche’s Technology Insight Keynote served as the second speaking engagement that the Founder of TrendHunter.com has given for the Connecting Point Marketing Group. He taught attendees the importance of understanding the customer, and the benefits of going out into the field and conversing face to face with these individuals. Gutsche used a variety of anecdotes during his Technology Insight Keynote to emphasize and explain these points. Another topic covered was how many companies fall victim to complacency. Being successful oftentimes means companies stop trying, because they gain too much confidence. Gutsche illuminated how this mindset can be disastrous, and that businesses should never take their customers for granted. To stay ahead of the competition, companies must always stay connected to these consumers.