Jeremy Gutsche delivered the plastics keynote at SPI's Equipment & Moldmakers Spring Conference in Scottsdale on March 24, 2011.
Jeremy’s Synthetic Innovation Keynote discussed how economic uncertainty should never hold a company back from development. He noted how these times of turmoil are actually the most beneficial moments for businesses to expand and innovate. Through using an array of slides and anecdotes for examples, Jeremy explained that many companies, including Fortune Magazine started during the Great Depression, can thrive. Understanding the cultural terrain of the time is key, and people are always looking for new ways to consume despite economic hardships. Jeremy examined these crucial points during his Synthetic Innovation Keynote, and emphasized how businesses today must be willing to innovate and change to keep up with the changing political and economic landscape.