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Innovation Keynotes  >  Apr 15, 2013  >  Easton  >  Crayola

Crayola Innovation Forum
Innovation Keynote


Jeremy Gutsche delivered the innovation keynote at Crayola Innovation Forum in Easton on April 15, 2013.

Crayola is known for its innovation tactics when it comes to children’s coloring tools, and Jeremy Gutsche’s product innovation keynote touches on how this successful company can push its strategy even further.

The main question that Jeremy asks audience members is simple, yet poignant: specifically, what are you trying to do? It seems like a basic question, but one that risks being overlooked. Once targets become clear, companies must then explore consumer demand and understand the cultural connection they wish to convey. For example, the slogan “Don’t Mess with Texas” became a huge hit, mostly because the people of Texas identified with its patriotic attitude.

Gutsche expands on these points to help businesses stay relevant in a competitive market in his product innovation keynote.

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Jan 20, 2012 Hughes Global Sales, Marketing and Operations 2012 Annual Meeting Bethesda
Nov 16, 2010 3rd Cellcom Media Conference Tel Aviv
Aug 11, 2010 Confidential Los Angeles
Feb 25, 2010 Hospitality Design Pebble Beach Pebble Beach
Jan 21, 2010 The Gore Mutual Winter Retreat Toronto
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