Schedule Bio Keynotes Workshops TV Press Extras Books
Innovation Keynotes  >  Apr 15, 2013  >  Easton  >  Crayola

Crayola Innovation Forum
Innovation Keynote

Jeremy Gutsche delivered the innovation keynote at Crayola Innovation Forum in Easton on April 15, 2013.

Crayola is known for its innovation tactics when it comes to children’s coloring tools, and Jeremy Gutsche’s product innovation keynote touches on how this successful company can push its strategy even further.

The main question that Jeremy asks audience members is simple, yet poignant: specifically, what are you trying to do? It seems like a basic question, but one that risks being overlooked. Once targets become clear, companies must then explore consumer demand and understand the cultural connection they wish to convey. For example, the slogan “Don’t Mess with Texas” became a huge hit, mostly because the people of Texas identified with its patriotic attitude.

Gutsche expands on these points to help businesses stay relevant in a competitive market in his product innovation keynote.

Other Keynotes On Innovation

Date Conference Location
Oct 15, 2015 2015 RE/MAX of Western Canada Conference Victoria
Jun 22, 2015 S.P. Richards 2015 Annual EXPO Las Vegas
Jun 2, 2015 Private Event Savannah
May 20, 2015 SPECIES015 Budapest
May 4, 2015 2015 Annual WERC Conference Orlando
Apr 22, 2015 2015 Telefonica Global Solutions Customer Event Miami
Mar 25, 2015 Help Desk Institute 2015 Conference and Expo Las Vegas
Mar 24, 2015 97th CCA Conference San Antonio
Mar 11, 2015 2015 Automotive Manufacturing Summit Detroit
Mar 5, 2015 2015 Denbury Conference Dallas
Feb 17, 2015 CORE Live 2015 Nashville
Feb 16, 2015 Pink Elephant’s 19th Annual IT Service Management Conference & Exhibition Las Vegas
Feb 9, 2015 2015 Intel Sales & Marketing Conference Las Vegas
Jan 12, 2015 PPAI Expo 2015 Las Vegas
Oct 24, 2014 Nixon Peabody Annual Meeting Baltimore
Oct 8, 2014 2014 National Sales Meeting New York City
Oct 6, 2014 2014 MUFSO Conference Dallas
Sep 29, 2014 FEI 2014 Toronto
Jun 12, 2014 PromaxBDA New York City
Apr 14, 2014 Offshore Convention 2014 Turkey
Mar 6, 2014 United Airlines Chicago
Jan 23, 2014 The Gore Mutual Winter Retreat Toronto
Oct 24, 2012 Innovation in the Workplace Beyond Traditional Product Innovation Toronto
Jan 20, 2012 Hughes Global Sales, Marketing and Operations 2012 Annual Meeting Bethesda
Nov 16, 2010 3rd Cellcom Media Conference Tel Aviv
Aug 11, 2010 Confidential Los Angeles
Feb 25, 2010 Hospitality Design Pebble Beach Pebble Beach
Jan 21, 2010 The Gore Mutual Winter Retreat Toronto
Jun 25, 2007 Lavin Agency Toronto

Keynote Speeches

Unlocking Cool